Boda Express Logistics Shenzhen Ltd.

       At the end of the meeting, company client Kevin gave a presentation as a guest:

       Kevin stated that in the new market environment, especially under the impact of the global pandemic, traditional B2B and exhibition channels are facing unprecedented challenges. However, Kevin's company achieved a counter trend performance improvement by utilizing new media and social platforms with keen market insights and innovative thinking. He has more than 12 years of practical experience in the field of Internet and mobile Internet, especially in marketing and customer development through new media and social platforms. Before the outbreak of the epidemic, his company mainly carried out business through traditional ways such as B2B and exhibitions. But during the epidemic, he led his team to successfully switch to the Internet and actively develop, and achieved good results.

       Before sharing, Kevin played a song he recorded in his spare time to liven up the atmosphere on site. He also shared his experience of self-learning singing during his spare time. Then, he introduced how he and his team flexibly used new media, social platforms, workplace platforms, customs data and other platforms and tools during the epidemic to develop customers in the form of a combination of punches. He shared the entire process from strategy formulation to specific implementation, as well as the difficulties and solutions encountered during this process. Its detailed narration and vivid case analysis have greatly benefited the on-site business personnel.

       KevinIt is emphasized that the rise of new media and social platforms provides a new path for enterprises to expand their business. Firstly, he introduced how to use foreign social platforms for brand promotion and customer interaction. Regularly publish high-quality original content on these platforms and increase brand exposure through hot topics. At the same time, he also talked about using TikTok to attract a younger generation of customers. Through precise content marketing and frequent customer interactions.

       Secondly, he shared tips on utilizing workplace social platforms such as LinkedIn for specialized customer development. During the epidemic, his team accurately targeted the target customer group through LinkedIn and established trust relationships through professional content and interaction. Workplace platforms are not only a good channel to obtain business opportunities, but also an important window to showcase the professionalism of enterprises.

       In addition, other digital marketing tools such as email marketing and online seminars were introduced to maintain long-term interaction and contact with customers. In post offices and online events, they not only share information about products and services, but also share the latest industry trends and developments with customers, further enhancing their sense of identification and belonging to the company.

       He shared some key data: through continuous content output and social interaction, their social media fan base increased by 200%, customer inquiries increased by 150%, and final sales increased by 90% year-on-year. These impressive achievements not only consolidate the company's position in the industry, but also build confidence for the internal team.

       In order to provide suggestions and inspiration to business personnel, Kevin summarized several core suggestions at the meeting:

1. Flexible response and quick adjustment of strategies: In the face of unexpected situations, enterprises should quickly adjust their market strategies and respond flexibly.

2. Fully utilize digital tools: Mastering and flexibly utilizing new media and social platforms is an essential skill for modern marketers.

3. Emphasize interaction and content: High quality content and interaction are the core of attracting customers and maintaining customer relationships.

4. Professional display is indispensable: it is not only necessary to be active on entertainment platforms, but also to showcase the professional image and strength of the enterprise on professional platforms.

       通Through Kevin's sharing, it can be seen that even under the impact of the epidemic, new media and social platforms still bring new hope and opportunities to enterprises. Through scientific strategies and active practice, enterprises can turn crisis into opportunity and achieve counter trend growth in performance. This meeting undoubtedly injected new confidence and direction into the vast number of business personnel.

       Finally, Kevin played another song on site, with himself completing the composition, lyrics, recording, post production, and so on. He stated that playing these two songs is not to show off anything, but to achieve coherence before and after, and to inspire everyone present through practical examples: people, as long as they find the right direction, study hard, and make good use of all resources around them, can achieve a magnificent turn from 0 to 1, from 1 to 100.